Influencer marketing has become a key component of any marketing strategy for businesses, seeing even the biggest brands partnering with popular social media users or bloggers to promote their products and services. Influencers usually have a trusting, engaged audience that brands can tap into to build credibility and even drive sales. Influencer marketing is expected to grow to be worth £10.1 billion in 2021.
Why should you use influencers? Partnering with influencers is the number one marketing strategy for many brands. The simple answer to why influencer marketing works includes these benefits:
- Access a different audience
- Building brand trust (According to the Nielsen Consumer Trust Index, 92% of customers trust organic, user-generated content more than they trust traditional advertising)
- Growing your social following
- Increasing site traffic
- Generating more leads to drive sales
So how do you find the right influencer? It can be an arduous task – you need to find them on social media, find their contact details, reach out to them, build a relationship, ask for their details and wait. And if their stats are not what you expected or needed – you start all over again.
This is where Carnsgill Influencer Network comes in – we can help you find relevant influencers identified with real-time analytics, saving your business time and resources by getting you those details for you instantly. You can be smarter with who you reach out to, knowing that your shortlist is now all viable candidates. Our in-house software helps us outline how genuine an influencer’s followers are and their level of active engagement as well as their stats to support the demographics they reach.
We also manage the contractual processes (contract drafting, negotiating, seeking review & approval, liaising with influencers and/or their management teams), drafting briefing documents, managing approval of content, monitoring posts, sharing coverage and results etc. We take care of everything influencer so you don’t have to.
What next? Call us today on 07368 185933 to find out more.